Don’t hold back
MODERNIZING AN ICON
We created Don’t Hold Back — a bold, inclusive platform built on one simple truth: Häagen-Dazs never holds back on ingredients, so why hold back in life? The idea starts with the product and expands outward. Don’t hold back when you love something. Don’t hold back on living fully. And don’t hold back when it’s time to treat yourself to the best ice cream in the world.
Visually, it’s a feast: cool, bold, and unapologetically colorful. Just like the ice cream itself.
The brand idea has been implemented across markets on four continents, encompassing everything from point-of-sale materials and social assets to large campaigns and PR activities.
Since the launch of Don’t Hold Back, Häagen-Dazs has regained momentum and improved core KPIs. And they’re now growing faster than the competition.
Don’t Hold Back has become more than a tagline. It’s an internal motto at Häagen-Dazs, used in everything from product development to Christmas party planning.
Agency: Forsman & Bodenfors
Director: Philippe Templeman
Photographer: Jonathan Kope
Illustrator: Erica Jacobson