Gott så in i lönneberga

Lönneberga is a Swedish heritage brand known for cold cuts and chicken. People knew it, but did not feel anything about it.

We took a classic Swedish expression used when something tastes insanely good (Gott så in i helvete/Good as hell) and replaced the swear word with the brand name. Gott så in i Lönneberga.

A simple, ownable platform rooted in real language.

We amplified it with indulgent close-up photography, generous portions and real people fully enjoying their food. No restraint. Just like the products make everyday meals easy, the idea is light, direct and memorable.