FROM PROBLEM-SOLVER TO INSPIRATION

We helped Swedish department store Åhléns reinvent itself, from problem-solver to house of inspiration.

Across several years, we developed campaigns spanning fashion, beauty and interior design, bringing inclusive and progressive storytelling to TVC, OOH, social and in-store.

The iconic red brand colour was expanded to include a complementary palette, used consistently across channels to build recognition. Dynamic and inspirational, while staying true to the brand’s signature accessibility.
Full portfolio available on request.