Åhléns
HOLIDAY MAGIC, MADE BY HAND
Every holiday season, Sweden’s department store chain Åhléns creates a little extra magic for its customers.
Across the years, that magic has taken different forms, but it has always been crafted with care. An antidote to the rush of holiday sales. A reason to pause. A moment to feel something.
One year, the theme was transformation. A celebration of the right to go all in. To lose yourself in the holiday spirit. To let go and become a full-blown holiday creature. Bold, expressive and unapologetically festive.
HAPPY HOLIDAYS TO ALL YOU HOLIDAY people
Agency: Forsman & Bodenfors
Collaborator & Illustration: Olaf Hayek
Production: Independent Studios
Awards: Design Shortlist in Guldägget
ALL KINDS OF HOLIDAY
Another year we focused on inclusivity. “All Kinds of Holiday” championed the idea that every way of celebrating is valid and supported. However you celebrate, you belong at Åhléns.
Different expressions. Same core values. Each campaign turned handmade window displays into tangible holiday magic, true to the brand and impossible to ignore.
Agency: Forsman & Bodenfors
Production: Independent Studios
Awards: Gold in Svenska Designpriset