WHERE COOL CAME FROM
CROCS AND SOCKS
When Crocs approached us to help launch their line of Crocs Socks, we asked ourselves a simple question: who influenced the influencers that turned Crocs and socks into a fashion phenomenon? The answer is a campaign that honors the dads, store clerks, dog walkers and trailblazers who wore Crocs with socks way before anyone thought it was cool.
So while Crocs and socks can be spotted in the runways of luxury fashion shows and in the feeds of celebrity social media pages, Crocs launches their own socks with a statement dedicated to the everyday people who rocked the iconic pairing long before the hype.
We inspired Gen Z to celebrate the OGs and showed everyone that Crocs unite people from different walks of life. Even if we're different, we have Crocs in common.
Agency: Forsman & Bodenfors New York
Photographer: Leeor Wild