LOVE THE MIX

“Love The Mix” continues the Don’t Hold Back platform and celebrates the joy of mixing unexpected things together, reflecting a more multifaceted lifestyle. It highlights what happens when contrasts come together to create something bolder and even better.

The campaign introduces two new ranges, Duo and Cocktail Collection, in which contrasting flavors are split into the same pint. This idea is visually mirrored by a split-screen device that runs like a red thread across all brand assets, including film, print, OOH, retail, and POS.